Insights are the outcomes of information turned into knowledge. Big Data is only useful when it brings something new to the table -- it's by extracting insightful findings from mere data points that make Big Data powerful. Insights are enabled by intricately linked technology systems custom-built for processing massive amounts of data, which is commonly referred to as the Big Data environment.
Enables 1-to-1 marketing by delivering personalized, real time contextual offers that significantly increase Campaign ROI.
Allows companies to build custom profiles of their customers by analyzing client-owned customer data or enriching it with third-party data.
Industries that are using Big Data strategies to answer different questions, as well as exploring their data to find new answers: