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Talas Insights Products

Insights are the outcomes of information turned into knowledge. Big Data is only useful when it brings something new to the table -- it's by extracting insightful findings from mere data points that make Big Data powerful. Insights are enabled by intricately linked technology systems custom-built for processing massive amounts of data, which is commonly referred to as the Big Data environment.


An innovative user-acquisition platform that offers consumer businesses a cost-effective way to acquire customers via hyper-targeted, proximity-informed promotions and deals.

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Enables 1-to-1 marketing by delivering personalized, real time contextual offers that significantly increase Campaign ROI.

Send messages about your brand or product to the right customers, at the right place, at the right time.


Allows companies to build custom profiles of their customers by analyzing client-owned customer data or enriching it with third-party data.

Uncover insights on your target customers by using data to predict their behaviors and interests.


Foundational Analytics

Businesses that want a head start to their Big Data journey start in this phase. This involves organizing data available in their organizations to prepare, clean, tailor and curate them for analysis and insights generation.

Operational Dashboard

Dashboards help visualize data and make way for better insight discovery. When various data sets are involved, it can become cumbersome to extract information. Dashboards can lead to quicker discovery of patterns, outliers and critical points in sales or operations data, which businesses need to make faster decisions.

Single Customer View

As the data comes together, a 360-degree view of the customer is formed. The customer’s digital profile is created from the following: behavioral, interaction, attitudinal and descriptive data. This allows businesses to have a complete view of a customer’s interaction points and relationship with their companies.

Location And Mobility Insights

Location and Mobility Insights - Location data is rich in behavioral patterns. When internal company data is limited, amplifying it with supplementary location data from telco networks forms new mobility insights that lead to more robust information, empowering businesses to make informed decisions about where to open new locations and where to target customers.

Where Big Data Can Be Applied
Where Big Data Can Be Applied
  • Operational efficiency via optimization, cost and time reductions
  • New product development and optimized processes
  • Data aggregation, analytics and data visualization
  • Better understanding of operational bottlenecks, risk, tech failures and issues, or irregular activity.

Industries that are using Big Data strategies to answer different questions, as well as exploring their data to find new answers:

Financial Services, Retail, Telecom, Manufacturing, Healthcare, Utilities, Oil and Gas, Public Sector, Travel and Transport.

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